On May 11, our main feature will be the Leadership Special, an article profiling industry professionals who are showing outstanding examples of leadership. This can be within their agency/company, as an industry thought leader, or even beyond the PR industry. If you have someone you’d like to suggest, please send an e-mail to .
We have finally run through most of our op-ed queue, and are looking for new thought leadership pieces. If you had previously sent one that did not run (and it is evergreen), send again. If you have had an idea banging around in the back of your head, send it on.
We’ve posted PRWeek’s editorial calendar for 2009. Please keep in mind that unlike PRWeek’s news content, features- the topics for which are found on the ed cal- are planned at least two months in advance. So please think of PRWeek’s features section as a long-lead magazine.
Also, as regular readers of the magazine know already, nearly all of PRWeek’s features are based on some type of client case study. It was a major refocus for the magazine when we redesigned in January 2006, so please, if you are going to pitch for an upcoming feature, make it a detailed pitch. Simply writing, “I noticed you have a consumer feature and would like to suggest my agency, XYZ PR as a source,” is not helpful and will not get a response. Instead, include a short description of some the trends you’re noticing in a particular sector, and include some of the work you’re doing on behalf of clients, but only ones that are willing to share their story with PRWeek. Please e-mail with any questions.
The only exception to the long-lead and client case study rule is the agency business section, which is assigned about three weeks ahead of the publish date and focuses exclusively on issues happening within PR firms. To pitch that section, please e-mail .
You can download the 2009 editorial calendar here.
PRWeek is now accepting nominations for its second-annual “40 under 40” feature, to be published in the December 8 issue. This special feature will profile 40 agency, corporate, and nonprofit professionals, as well as educators, under the age of 40 that are doing outstanding work for their clients/companies and for the PR industry as a whole. Individuals featured on the list will demonstrate innovative thinking, strong determination, and results that indicate a long and successful career in the PR industry. Those individuals profiled on last year’s list are not eligible for inclusion in this year’s feature.
To nominate someone, please download the entry form here and e-mail to . Individuals nominated must be under the age of 40 as of 12/8/08. Entry forms must not exceed two pages. Please contact Erica Iacono at erica.iacono@prweek with any questions. All nominations must be received by 5pm EST on September 15.
Some have passed. Some are yet to come, but already filled with participants. Some are still being filled. The latter are the consumer roundtable in Chicago, the healthcare roundtable in Philadelphia, the public affairs roundtable in Washington, and the entertainment/media roundtable in Los Angeles. Should you want to pitch your corporation or agency, or let us know who we should include, e-mail .
I am calling attention to my most recent column, which discusses the industry’s reluctance to talk about its work. I have become fed up with agency people jokingly referring to their agency’s lack of outreach, then complain when they are excluded from features and other elements. I can’t imagine they would take the same tone with their clients. So I am promising to engage in a dialogue on this blog about where our publication is going, and how this affects the industry. I hope you will join me.
This year’s Global Special, published on June 30, will focus on the Olympic Games in Beijing and all of the PR initiatives associated with them. We’ll be looking for all types of stories, from public affairs to sports to consumer PR. Please e-mail if you’re interested in being part of this special feature.
I’m planning an upcoming market focus on mobile for the May 19 issue. Now, while I understand that mobile marketing hasn’t taken off in the US as it has in Europe and Asia, I didn’t realize how true that was until I started researching to find PR campaigns that incorporate mobile. When I put a Profnet out asking for recent campaigns with a mobile components, 99% of the responses involved traveling exhibits. Seriously. And many firms are willing to discuss the work they do on behalf of mobile content providers, but have struggled to suggest actual campaigns that are using mobile tactics. So, if your firm is working on such campaigns, please feel free to email me at .
As you might suspect, we have a number of Op-Ed submissions every week. While we try to sort through them and publish in a timely basis, sometimes it takes a while for them to run.
We always accept Op-Eds that deal with an important communications message, but here’s a hint for quicker placement: try to tailor your Op-Ed to a specific feature or issue. The best way to figure this out is to look at our editorial calendar here. I would suggest pitching an Op-Ed up to three weeks in advance (making note of what issue you’re targeting) and submit it 10 days before the publication date.
40 Under 40
The December 3 issue will feature another first-ever special for PRWeek: “40 Under 40.” In this special feature, PRWeek’s editorial staff will profile 40 agency, corporate, and nonprofit professionals under the age of 40 that are doing outstanding work for their clients/companies. Individuals featured on the list will demonstrate innovative thinking, strong determination, and results that indicate a long and successful career in the PR industry.
To nominate someone, please send an email to and include the following information: name of nominee, title, date of birth, name of agency/company/ organization, name of person nominating, and reason why the person should be considered. Deadline is October 15.
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