If you had as an audience the rockstars of the C-suite (a clever way of saying blue chip company CEOs), what one question would you ask them re: their thoughts about the PR industry?

I talk to a lot of agency leaders who are very proud of their blogs, but don’t really talk much about what value it adds to the business. Of course, many of these professionals made their marks as journalists and, therefore, look to their blogs as hobbies. But these blogs are often carried under the banner of the agencies they run. So I ask: Why do you blog? What’s the ROI back to the agency?

Some have passed. Some are yet to come, but already filled with participants. Some are still being filled. The latter are the consumer roundtable in Chicago, the healthcare roundtable in Philadelphia, the public affairs roundtable in Washington, and the entertainment/media roundtable in Los Angeles. Should you want to pitch your corporation or agency, or let us know who we should include, e-mail letters@prweek.com.

Journalists learn so much from the meetings we have with our sources (breakfasts, lunches, desk-side chats, and drinks). But the richness of that conversation often gets lost in the transfer from off-the-record to attribution. Much of that leakage is to be expected. Those in the industry do yearn to talk about more than they should; that’s obvious. But I think there is an self-enforced taciturnity that does not help to reverse the stereotype that PR is about obfuscation or deception. What say you?

I am calling attention to my most recent column, which discusses the industry’s reluctance to talk about its work. I have become fed up with agency people jokingly referring to their agency’s lack of outreach, then complain when they are excluded from features and other elements. I can’t imagine they would take the same tone with their clients. So I am promising to engage in a dialogue on this blog about where our publication is going, and how this affects the industry. I hope you will join me.

Jaimy Lee joins PRWeek from the San Diego Business Journal, where she covered healthcare, energy, and education. Prior to the Business Journal, she spent two years writing for Copley Press in San Diego County. You can reach her at jaimy.lee@prweek.com.

Will be out next Monday. The date on the editorial calendar is in error. We apologize for any confusion.

Kimberly Maul comes to PRWeek after more than a year of freelance writing and editing, where her work appeared on Metromix.com, BrandChannel.com, and in UK trade magazine The Bookseller. Prior to that, she was the associate editor at TheBookStandard.com. You can reach her at kimberly.maul@prweek.com.

Rose Gordon joins PRWeek from BowTie News where she served as an associate news editor on several trade publications, including Pet Product News. She worked at BowTie Inc. for three and a half years, writing and editing consumer titles as well as trade. Prior to that she worked at Arms Control Today in Washington, DC. You can reach her at rose.gordon@prweek.com.

We are holding a digital roundtable in April in Boston. This was not originally on the editorial calendar for 2008. If your corporation or agency would like to suggest a participant, e-mail letters@prweek.com.