I am calling attention to my most recent column, which discusses the industry’s reluctance to talk about its work. I have become fed up with agency people jokingly referring to their agency’s lack of outreach, then complain when they are excluded from features and other elements. I can’t imagine they would take the same tone with their clients. So I am promising to engage in a dialogue on this blog about where our publication is going, and how this affects the industry. I hope you will join me.
This year’s Global Special, published on June 30, will focus on the Olympic Games in Beijing and all of the PR initiatives associated with them. We’ll be looking for all types of stories, from public affairs to sports to consumer PR. Please e-mail if you’re interested in being part of this special feature.
Jaimy Lee joins PRWeek from the San Diego Business Journal, where she covered healthcare, energy, and education. Prior to the Business Journal, she spent two years writing for Copley Press in San Diego County. You can reach her at .
Will be out next Monday. The date on the editorial calendar is in error. We apologize for any confusion.
I’m planning an upcoming market focus on mobile for the May 19 issue. Now, while I understand that mobile marketing hasn’t taken off in the US as it has in Europe and Asia, I didn’t realize how true that was until I started researching to find PR campaigns that incorporate mobile. When I put a Profnet out asking for recent campaigns with a mobile components, 99% of the responses involved traveling exhibits. Seriously. And many firms are willing to discuss the work they do on behalf of mobile content providers, but have struggled to suggest actual campaigns that are using mobile tactics. So, if your firm is working on such campaigns, please feel free to email me at .
Kimberly Maul joins as entertainment reporter
Kimberly Maul comes to PRWeek after more than a year of freelance writing and editing, where her work appeared on Metromix.com, BrandChannel.com, and in UK trade magazine The Bookseller. Prior to that, she was the associate editor at TheBookStandard.com. You can reach her at .
Rose Gordon joins PRWeek as news editor
Rose Gordon joins PRWeek from BowTie News where she served as an associate news editor on several trade publications, including Pet Product News. She worked at BowTie Inc. for three and a half years, writing and editing consumer titles as well as trade. Prior to that she worked at Arms Control Today in Washington, DC. You can reach her at .