Haymarket Media, Inc.
Subscribe Issue Archive Contact Us About Us Advertise Affiliates PRWeek UK PRReport Germany PRWeek Asia
 
PRWeek US
  • Home
  • News
    •  Analysis
    •  In Brief
    •  Sectors
    •  Podcasts
    •  Newsletters
  • Features
    •  Cover Stories
    •  Opinion
    •  Web Exclusives
    •  Roundtables
  • Reports
    •  Agency Excellence Survey
    •  Agency Business Report
    •  Salary Survey
    •  Marketing Management Survey
    •  CEO Survey
    •  Diversity Survey
    •  Cause Survey
    •  Power List
    •  Career Guide
  • Blogs
    •  The Cycle
    •  The Editor's Blog
    •  Page Views
  • Events
    •  PRWeek Awards
    •  Webcasts
    •  Conferences
  • Jobs
  • Directory
  • Subscribe
    •  Customer Service
    •  Newsletters
  • About Us
  • Podcasts
  • Hot Topics:
  • Healthcare
  • Consumer
  • Technology
  • Media
  • Public Affairs
  • Corporate
  • Green
  • 2008 Campaign
Login | Register  
Home > Blogs > The Editors Blog
The Editors Blog

December 31

Posted December 28, 2007 * Comments(0)

For those of you expecting a December 31 issues, your wait will be endless, as we did not publish this week. But we will be back in full force on January 7 in full force. Your competitors will likely be spending next week shaking the languor out of their heads, so it’s to your benefit to pitch us news/story ideas. Happy holidays.

Filed under: Announcements, PRWeek

On agency Web site wishes

Posted December 26, 2007 * Comments(2)

We released our Book of Lists on Monday. This year, we dropped the movie and 15 minutes of fame categories replaced then with agency Web sites we liked and didn’t like, and corporate blogs we liked and didn’t like.

We went through a lot of agency Web sites and, in our opinion, found most were average, some were very bad, and few were really good. This should be disheartening to the industry. Here are some of the most troubling elements that you might want to fix up, if your Web site is guilty of having (or not having) these.

In somewhat of a particular order.

1) RSS feed. PR agencies are in the message disseminating business. More than a few of your audience members prefer to get their information this way. It’s not difficult or expensive to set up.

2) Boring or poorly created homepage. If your homepage doesn’t resonate with your brand, it has failed. If it is not sharp-looking, with proper white space, clean aesthetics, and simple navigation, you are risking a terrible first impression.

3) Avatars. In the words of those irascible , DO NOT WANT. Web sites with one take forever to load, and the avatars are either annoying or engage in terrible attempts at humor.

4) Thought leadership. If your Web site just features static content, you are not giving anyone a reason to return to your site, you are not increasing your results in Google, and you are not positioning your agency as a thought leader.

5) Flash and PDF news releases. See above. Google does not read Flash and PDFs well, if at all. Make sure the site is all HTML with meta tags and optimization. Otherwise, your rankings will suffer.

If you have more examples of bad sites - or more rules to follow, please do so in the comments.

Filed under: Work with PRWeek

Tags:agency Web sites, Book of Lists, LOLCats

Op-Ed tips

Posted December 12, 2007 * Comments(0)

As you might suspect, we have a number of Op-Ed submissions every week. While we try to sort through them and publish in a timely basis, sometimes it takes a while for them to run.

We always accept Op-Eds that deal with an important communications message, but here’s a hint for quicker placement: try to tailor your Op-Ed to a specific feature or issue. The best way to figure this out is to look at our editorial calendar here. I would suggest pitching an Op-Ed up to three weeks in advance (making note of what issue you’re targeting) and submit it 10 days before the publication date.

Filed under: Coverage, How to Pitch, PRWeek, Work with PRWeek

The Editors Blog

The Editors’ Blog provides both information and issues relating to PRWeek and PRWeek.com, as well as posts about the industry from senior editors.



RECENT POSTS

Leadership Special

DATELINE: PRWeek Awards

Thought leadership, please

2009 Agency Business Report

It’s (almost) that time of year again



Authors
  • Erica Iacono (10)
  • Keith O'Brien (21)

Archives
  • March 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006

Categories
  • Agency life
  • Announcements
  • Ask a question
  • Awards
  • Bugs
  • Coverage
  • Events
  • How to Pitch
  • In the media
  • In This Issue
  • Online coverage
  • podcasts
  • PRWeek
  • PRWeek.com
  • Staffing
  • Uncategorized
  • Updates
  • Webcasts
  • Work with PRWeek

  • Blogroll

    • WordPress.com
    • WordPress.org

Home | News | Newsletters | Blogs | Directory | PR Jobs | Events | Subscribe | Contact Us | About Us | Editorial Calendar | Reprints | Advertising

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions