On May 11, our main feature will be the Leadership Special, an article profiling industry professionals who are showing outstanding examples of leadership. This can be within their agency/company, as an industry thought leader, or even beyond the PR industry. If you have someone you’d like to suggest, please send an e-mail to .
PRWeek is now accepting agency financial information for its 2009 Agency Business Report, including rankings. The rankings will appear in the April 27 issue of PRWeek. All agencies are encouraged to submit information. This year’s process has been moved entirely online. Submissions must be received by February 27, 2009 at 6 pm EST. To submit your information, click here.
We’re getting ready for our Agency Business Report 2009, which will publish in the April 27 issue. This year, we’re bringing the process completely online. Look for announcements on our Web site, magazine, and blogs in the next week or so on how to submit your agency’s rankings form.
We’ve posted PRWeek’s editorial calendar for 2009. Please keep in mind that unlike PRWeek’s news content, features- the topics for which are found on the ed cal- are planned at least two months in advance. So please think of PRWeek’s features section as a long-lead magazine.
Also, as regular readers of the magazine know already, nearly all of PRWeek’s features are based on some type of client case study. It was a major refocus for the magazine when we redesigned in January 2006, so please, if you are going to pitch for an upcoming feature, make it a detailed pitch. Simply writing, “I noticed you have a consumer feature and would like to suggest my agency, XYZ PR as a source,” is not helpful and will not get a response. Instead, include a short description of some the trends you’re noticing in a particular sector, and include some of the work you’re doing on behalf of clients, but only ones that are willing to share their story with PRWeek. Please e-mail with any questions.
The only exception to the long-lead and client case study rule is the agency business section, which is assigned about three weeks ahead of the publish date and focuses exclusively on issues happening within PR firms. To pitch that section, please e-mail .
You can download the 2009 editorial calendar here.
We’re going to be calling for submissions soon for the 40 under 40 feature, which runs in December. This will no doubt please Erica Iacono, who has been inundated with pre-submission solicitations.
If the PR industry needed any further proof that developing digital capabilities is essential to its future, the results of this year’s PRWeek/MS&L Marketing Management Survey make a loud and clear argument. Of those surveyed, more than 75% expect their companies to increase budgets for digital/online initiatives, and digital/online is the last area of the marketing mix that they would cut if forced to because of economic conditions. The accompanying article offers examples of companies that have truly embraced this space, and the value they’ve found in doing so.
Coinciding with a special announcement, PRWeek will be holding a poll-style competition to find the best PR industry blog. We’re going to be broad in our specifications for potential entries. Your blog must merely tackle issues affecting PR professionals. PRWeek editorial members will whittle down entries (and our own selections) to a list of 32 blogs, all of which will be voted on by your peers to find the best PR blog out there. Agency/corporate/personal blogs are all valid for submission. If you wish for us to consider your blog, please send your URL, a brief description, and any relevant stats to .
Some have passed. Some are yet to come, but already filled with participants. Some are still being filled. The latter are the consumer roundtable in Chicago, the healthcare roundtable in Philadelphia, the public affairs roundtable in Washington, and the entertainment/media roundtable in Los Angeles. Should you want to pitch your corporation or agency, or let us know who we should include, e-mail .
Journalists learn so much from the meetings we have with our sources (breakfasts, lunches, desk-side chats, and drinks). But the richness of that conversation often gets lost in the transfer from off-the-record to attribution. Much of that leakage is to be expected. Those in the industry do yearn to talk about more than they should; that’s obvious. But I think there is an self-enforced taciturnity that does not help to reverse the stereotype that PR is about obfuscation or deception. What say you?
I am calling attention to my most recent column, which discusses the industry’s reluctance to talk about its work. I have become fed up with agency people jokingly referring to their agency’s lack of outreach, then complain when they are excluded from features and other elements. I can’t imagine they would take the same tone with their clients. So I am promising to engage in a dialogue on this blog about where our publication is going, and how this affects the industry. I hope you will join me.
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