If the PR industry needed any further proof that developing digital capabilities is essential to its future, the results of this year’s PRWeek/MS&L Marketing Management Survey make a loud and clear argument. Of those surveyed, more than 75% expect their companies to increase budgets for digital/online initiatives, and digital/online is the last area of the marketing mix that they would cut if forced to because of economic conditions. The accompanying article offers examples of companies that have truly embraced this space, and the value they’ve found in doing so.
Coinciding with a special announcement, PRWeek will be holding a poll-style competition to find the best PR industry blog. We’re going to be broad in our specifications for potential entries. Your blog must merely tackle issues affecting PR professionals. PRWeek editorial members will whittle down entries (and our own selections) to a list of 32 blogs, all of which will be voted on by your peers to find the best PR blog out there. Agency/corporate/personal blogs are all valid for submission. If you wish for us to consider your blog, please send your URL, a brief description, and any relevant stats to .
So, we’ve started doing some video. I’ve already enjoyed the stuff we’ve done. But I’m also open to suggestions. What types of videos would you like to see?