If you had as an audience the rockstars of the C-suite (a clever way of saying blue chip company CEOs), what one question would you ask them re: their thoughts about the PR industry?
I talk to a lot of agency leaders who are very proud of their blogs, but don’t really talk much about what value it adds to the business. Of course, many of these professionals made their marks as journalists and, therefore, look to their blogs as hobbies. But these blogs are often carried under the banner of the agencies they run. So I ask: Why do you blog? What’s the ROI back to the agency?
Some have passed. Some are yet to come, but already filled with participants. Some are still being filled. The latter are the consumer roundtable in Chicago, the healthcare roundtable in Philadelphia, the public affairs roundtable in Washington, and the entertainment/media roundtable in Los Angeles. Should you want to pitch your corporation or agency, or let us know who we should include, e-mail .
Journalists learn so much from the meetings we have with our sources (breakfasts, lunches, desk-side chats, and drinks). But the richness of that conversation often gets lost in the transfer from off-the-record to attribution. Much of that leakage is to be expected. Those in the industry do yearn to talk about more than they should; that’s obvious. But I think there is an self-enforced taciturnity that does not help to reverse the stereotype that PR is about obfuscation or deception. What say you?