Media reporter Frank Washkuch had the chance to go to Washington, DC area recently to visit with the staff at The Politico, the newspaper and Web site started by Washington Post veterans. The outlet is the subject of today’s feature, this year’s media special, and is really an interesting read. Please take a look and share your thoughts with us.
If the PR industry needed any further proof that developing digital capabilities is essential to its future, the results of this year’s PRWeek/MS&L Marketing Management Survey make a loud and clear argument. Of those surveyed, more than 75% expect their companies to increase budgets for digital/online initiatives, and digital/online is the last area of the marketing mix that they would cut if forced to because of economic conditions. The accompanying article offers examples of companies that have truly embraced this space, and the value they’ve found in doing so.
Is nonpartisan possible?
Last week we published a letter to the editor from Thomas Harris, a well-known figure in the PR world. Harris was upset by our media analysis on the 10th anniversary of Fox News, and maintained that this so-called purveyor of propaganda deserves nothing but derision. He is cancelling his PRWeek subscription, he told us, on this basis.
Never complain, never explain is my mantra. We cannot make all of the readers happy all of the time. But Harris’ letter serves as a useful platform to discuss a trend that has been increasingly strange to experience as an editor.
One might think that PRWeek, as a business-to-business publication, would be generally exempt from accusations of political bias. OK, maybe that’s naive. But one literally can’t write anything about a political issue these days without being accused of harboring an agenda.
We get it from both sides - liberal and conservative, primarily the latter. But the Fox News story is a classic example. Objectively speaking, Fox News has had a major impact on the direction and influence of cable news. Whether or not one approves of the content, that is a fact. Our efforts to isolate its impact, rather than belabor its political slant (which is, however, written about in the piece), prompted Harris’ ire. But within PRWeek’s remit, I still maintain we took the right angle.
I would love to hear other opinions on this story - and on the wider issue at hand. Is it possible to separate media and politics, and should editors strive for objectivity when none is assumed by readers?
You’ll get the chance to read a corporate profile on WVU Hospitals (which took in the one survivor from the Sago Mines crisis), a public affairs feature, and a Russia market focus
Final HP comment
You’ll notice that the front-page story, as well as the editorial and Julia’s column - all deal with HP’s situation. The reason for such wall-to-wall coverage is not to focus the microscope on a beleagured company; rather this incident, it seemed, provided such education for the industry, that it needed coverage on multiple fronts. We hope you’ll read all three and let us know what you think.