Coinciding with a special announcement, PRWeek will be holding a poll-style competition to find the best PR industry blog. We’re going to be broad in our specifications for potential entries. Your blog must merely tackle issues affecting PR professionals. PRWeek editorial members will whittle down entries (and our own selections) to a list of 32 blogs, all of which will be voted on by your peers to find the best PR blog out there. Agency/corporate/personal blogs are all valid for submission. If you wish for us to consider your blog, please send your URL, a brief description, and any relevant stats to .
I talk to a lot of agency leaders who are very proud of their blogs, but don’t really talk much about what value it adds to the business. Of course, many of these professionals made their marks as journalists and, therefore, look to their blogs as hobbies. But these blogs are often carried under the banner of the agencies they run. So I ask: Why do you blog? What’s the ROI back to the agency?